Do you have a vision to share with the world? A desire to share something new and different? Something exciting, and revolutionary?
It’s the basis of all great art and business, but the ‘what’ element of your product is irrelevant without the ‘who’. Without you.
You are your brand.
The concept of personality as a selling point is vital to standing apart in markets crowded with good ideas. Some people struggle with this notion because they see themselves as imperfect, but these imperfections are often traits those in a position to further your ambitions – whether they be investors, employees, or consumers – will embrace.
You must be authentic. You must believe in who you are. If you don’t, your uncertainty will reflect on your vision, and it will be marred as a result.
Power is all a matter of perception!
What’s more, pretending to be something you’re not is hard work, and it will make you unhappy. So too will underachieving for the sake of tradition.
It’s time to do something about it.
Allow yourself some time to take stock of who you are, and how your experiences and knowledge make you a defining brand.
Why do you do what you do?
What sets you apart from your competitors, and your colleagues?
How are you better?
If you can’t answer now, try again tomorrow. And again. And again. The answer is there, you just have to find it.
Here’s an idea: Turn your self into an elevator pitch. In 25 words or less, why should consumers buy into you?
Write your answer in the comments section below.