In 1984, Blade Runner and Alien director Ridley Scott teamed up with Apple to promote the first ever Macintosh computer, and the world of advertising changed.
Screened on Superbowl Sunday – which marked its only national screening – the commercial was so unique that in a single minute it had defined a tradition.
While its development was initially a point of contention at Apple, it caused such a stir upon release that American news broadcasters played it as part of their bulletins, bringing in millions of dollars of free promotion.
In 2016, CBS charged advertisers up to $5 million USD to screen a 30 second commercial during the Superbowl. It’s a lot of money, but brands know what they’re getting for it: 112 million viewers waiting with baited breath (whether they care about the result of the game or not) to see what creative visions advertising agents had in store for them.
What’s your favourite Superbowl commercial? Let us know in the comments below.