One of my favourite things about video advertising is the succinct, yet potent way the medium can tell a story in a short amount of time. The University of Western Sydney’s 2015 Unlimited campaign, which featured a video on the life of Deng Thiak Adut, was a great example of this. A strong soundtrack, moving imagery and wording that was spare, but moving.
This new ad, produced by TBWA’s Media Arts Lab, is just as strong. And here, the words have never been more important.
https://youtu.be/oMN2PeFama0
Launched to coincide with World Autism Day last Saturday, Dillian’s Voice isn’t just the story of an intelligent young man breaking the barriers of his condition, but is a powerful reminder that there is more to a person with autism than their position on the spectrum. As Dillian’s mother says, “Not being able to speak is not the same as not having something to say.”
At a time when those with the condition have found themselves wedged between conspiracy theorists, the scientific community, and political rigmarole, it’s worth celebrating the impact devices like the iPad have on improving their ability to live a fuller life.
A second, slightly longer video was also released, featuring interviews that give greater insight into Dillian’s daily struggles. Simultaneously sobering and heartwarming, Apple and TBWA have definitely delivered here.
https://youtu.be/UTx12y42Xv4