Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years?
Artwork of the Week: Others Will Follow
Inspired by the speech Richard Nixon would have given if the Apollo 11 mission ended in disaster, Others Will Follow reflects on the inspirational impact of interplanetary travel.