So a Rube Goldberg machine isn’t a totally new concept in advertising. But new game Leo’s Fortune has done it better than most, because the concept actually ties in with the game. In the ad, shown below, a blue ball travels through an intricate Rube Goldberg machine, scaling all sorts of obstacles. Check out the ad to see the clever way this ties in with the game. The whole concept feels fresh and exciting, and the ad is rightly gaining a lot of publicity.
The Lesson: Think Big. REALLY Big. The more creative, the better – but the real magic lies in finding a massively creative idea that ties in perfectly with what you’re selling.
I’ve seen my share of these kind of ads but I really love this one. It was so cute, and completely on brand. It was good enough to make me want to download the game… well almost (I hate mobile game apps).