Vogue and Vice Announce the Most Exciting Collaboration of 2017
Vogue and Vice Announce the Most Exciting Collaboration of 2017
Gucci Shoots for the Stars with New Sci-Fi Inspired Campaign
Gucci Creative Designer Alessandro Michele takes the label’s new campaign back to the future of early cinematic sci-fi, and it’s amazing.
Spin Sickness: Advertisers Seek Cure to Industry’s Fake News Infection
Vanity metrics. Scam ads. In the hunt for accolades and attention, have advertisers forgotten what makes a successful campaign?
“Amazon’s Coming! Quick Everyone, Look Cheap!” – Myer
In a desperate bid for relevancy in the face of rising competition from Amazon, Myer is going against everything it wants to represent.
As We Scream and Yell to Ensure Our Beliefs are Heard, Heineken Reminds Us of the Power of Listening
Go behind the scenes of Heineken’s Worlds Apart campaign, and discover how it defines the future of brand campaigns.
Classic Anti-Drug Ad Reincarnated to Attack Drug Policy
The star of an infamous anti-drug PSA has returned to the screen 20 years later to decry the injustices committed in the name of ‘the war on drugs’.
A Fictional Investment Firm’s Taken to Kickstarter for a Practical Marketing Campaign
TV network Showtime continues to impress with their innovative marketing campaign for hit show ‘Billions’.
Cards Against Humanity’s Super Bowl Spot Proved to be a Hot Potato
Literally. But also symbolically.
Snickers to Turn Super Bowl Ad Into Live Event
Innovation will be key in this year’s series of Super Bowl ads, with fan favourites Snickers looking to up the ante with their most daring commercial yet.
adidas Takes One More Step Towards Sustainability
Superpowered silk and ocean rubbish are setting the stage for the future of sustainable footwear.
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