The Superbowl Ad That Started it All
From a young age, Mitch dedicated himself to writing. He thrives on shaping stories of great endeavours, no matter the form they take. He came to Melbourne to surround himself with likeminded people, and soon found a home in The 8 Percent. Mitch writes mainly on futurology, creativity, and brand activism.
The Superbowl Ad That Started it All
Virtual Reality: An Illusionary Future?
With the Oculus Rift only a month away from launch, we question whether it will mark the beginning, or end, of a multi-billion dollar industry.
Malala Yousafzai: The Girl Who Stood Up
How a thirst for education turned a young Pakistani girl into an international symbol of hope and resilience.
Thanks to science, a U.S. startup is on track to end the illegal hunting of rhinos.
Love her or hate her, there’s no denying Anna Wintour’s domination over the fashion industry.
Procrastination: The New Learning
Find out how to shake the traditional mindset stopping you from reaching your full potential.
In a quest for innovation, David Cage doesn’t mind being the most divisive figure in video games.
Neil deGrasse Tyson: Star of the Stars
Whoever thought the king of cool and the world’s go-to guy for everything science could be the same person?
Memes: A Marketing Friend or Foe?
Should you be incorporating memes into your business’s social media marketing? The answer is a resounding “No!”
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