A company director was on the phone to their mentor:
“I’m not happy with the path my business is taking.”
“What kind of clients are you dealing with?” asked the mentor.
“You know, X and Y, the standards for this industry.”
“That’s not what your business is about! You built this company to be great! Why aren’t you targeting the kind of client you intended to when you first started?”
“I would, but I don’t have the time.”
“You’re wrong. This isn’t a time management issue. This isn’t a productivity issue. This is a ‘don’t give a fuck’ issue. You’re watching on as your business is corrupted, and you’re giving up!”
Silence.
“So you know what you have to do?” the mentor questioned, disrupting the pause.
“No.”
“Get rid of your clients.”
Get rid of your clients? That’s crazy! What about all the income you generate from them?
The money’s not worth it.
Don’t let yourself stumble down a path that you’re not passionate about, whether for money or any other reason.
Your business will suffer.
You don’t care about certain clients. You don’t want their business. They aren’t for you. And you know what?
That’s perfectly fine.
If they don’t want the best. If they are willing to settle for the standard, that’s on them.
You didn’t face the challenges you’ve already conquered to fall short of your vision.
You are better than this.
Let passion guide you on the path to the greatness you desire.