Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years?
Review: THE KEEPER is an Enjoyable, if Overly Sentimental Portrayal of an Unlikely Soccer Sensation
The Keeper tells the story of Bert Trautmann, a German POW who became one of the greatest goalkeepers to ever play soccer in England.