Using Gamification to Incentivize Attendee Behavior

Gamification is more than a buzzword. As an event marketing strategy, gamification can massively increase attendee engagement and return on investment.

Susi Holman, Senior User Experience Designer at Autodesk, demonstrates how her team was able to achieve key event goals by utilizing game mechanics during Autodesk University.

Join the 8 Percent.

Join the group that everyone's talking about! Just enter your name and email to receive a weekly update on what's new in the elite world of the 8 Percenters, as well as special offers, invitations and free downloads.