August 9, 2014

Why You Need To Know Your Niche Like You Know Your Favourite TV Character

by Melissa Dever

On Anti-Failure [video]

August 1, 2014

how to reframe ‘failing’ into a different internal narrative, one that allows you to keep going

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Fresh Sells [video]

July 11, 2014

The whole concept feels fresh and exciting, and the ad is rightly gaining a lot of publicity

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