An Anthem For a Generation: Pepsi’s Live Now Ad
Folk hero and civil rights activist, Kendall Jenner, throws off her blonde wig (signifying her rejection of the patriarchal beauty standards she so despises). Totally not to impress hot Asian boy. But mostly to impress hot Asian boy.
Activism is the New Sex
“The idea that ‘sex sells’ is so 2000 and something – in 2017, it’s activism that sells. It’s meaning that sells. It’s the things you stand for – and against – as an entrepreneur, a human being and business, that sells.”