…not an ad at all. Well, it is, but it’s also a music video.

So how do you get the worlds MOST shared ad in internet history?

Start with the latin world’s most popular singer, capitalise on the zeitgeist of the 2014 Brazil World Cup madness, throw in some famous footballers and… congrats, you’ve just made internet history.

This music video has been shared 6 million times across social media platforms and here it is…

P.S. Don’t forget to keep reading below for your business takeaway tip!

Shakira ft. Carlinhos Brown

La La La (Brazil 2014)

YOUR BUSINESS TAKEAWAY TIP

IT’S CALLED ‘TRACKVERTISING’…

When a music artist and a brand get together to make beautiful money-making music together we call it “trackvertising”.

Since the beginning of radio, music and advertising have always gone hand in hand. Everyone loves a good jingle… even the bad ones stick in your head! Brands know this. Brands also know everyone loves a good music video; after all it is THE most shared type of content in the world.

So let’s break down why it works…

We all know advertising = boring.

but

Music video = creative & cool & shared

therefore

Advertising + Music Video = (potentially) cool & share-worthy.

WHO ELSE HAS DONE IT?

Everyone! From Michael Jackson with Pepsi, to Rihanna with CoverGirl, Beyonce with H&M, the list goes on…

It’s not a sell out, who am I kidding, of course it is.

Still, I’d rather watch a cool music video with a bit of product placement than a boring lot of 30 second ads that waste my time. Wouldn’t you?